At Semichem, we see hundreds of brands a year trying to break into the perfume and aftershave market. Some survive, but many don’t. That’s because of one simple reason: it is so, so difficult to kick the legends from the throne.
One such legend is Calvin Klein. Possibly the most recognizable name in fashion, CK has earned its reputation for quality. That’s why we wanted to celebrate the big CK with this infographic charting the rise and rise (and the odd fail) of an absolute legend. Enjoy!



