Semichem are proud to introduce our new beauty editor and expert, Elaine. Elaine is a thirty something Scottish make-up artist, beauty therapist and stylist.

After gathering a wealth of beauty knowledge over the past 12 years, Elaine has experience with many high end brands such as Benefit, Guerlain and Origins. Her vast amount of work, which includes styling fashion photo shoots, has given Elaine a unique insight into the world of beauty.

Elaine knows all the secret hints and tips used by the experts and professionals. Beauty isn’t generic and needs to be tailored to an individual. Having the right skin routine or on trend product doesn’t need to cost the earth, which is why Elaine loves Semichem products so much!

“I’ve got loads of little hints and tips that I cannot wait to share with you all! As much as I know about beauty, I’ve had my fair share of dilemmas along the way which I’ll tell you all about! My advice won’t only have you looking great, but will have you feeling fantastic as well! Semichem have a good range of products that are great value and suit all budgets.”

We’re delighted to have Elaine on board. Make sure to like Semichem on Facebook and follow us on Twitter to keep updated with all of the latest beauty advice and trends. Why not take the time to welcome Elaine in a comment below?